Nowadays, setting up a company website is just as critical as having a shop, an office, or a phone number. Research has found that 6/10 customers expect companies to provide content online for their company. What are you waiting for? The customers are looking for you! If you own or run a company that hasn’t yet made the jump into the online world, here are ten reasons why you should.
#1 Online Presence 24/7
Customers will still contact you if you have a website – anywhere, anytime. Your website helps to attract and retain new users even after closing hours. It provides flexibility to the customer by allowing them to access the details they need from the comfort of their own home, without being pressured to shop. Furthermore, with the majority of businesses now having their own website, there’s a good risk you’ll be losing clients to your rivals if you stay offline.
# 2 Information Exchange
A website, at the most simplistic level, enables buyers and sellers to share information instantly and efficiently. You should include your business hours, contact numbers, photos of your services or products, and contact forms to help new customers or existing customers with inquiries or reviews. You can also post promotional videos to truly engage your clients and sell your company in a cost-effective and productive manner. This is also a smart way to promote the social media platforms and build a consumer network.
In today’s modern world, every respectable company is supposed to have some form of online presence. Customers are likely to be wary of a company that does not have a contact number or a physical address, and the same can be done for a company that does not have a website or an email address. These are helpful tools for sharing important facts about the company with customers and answering all of their questions. Furthermore, providing a high-quality, easy-to-use website gives customers confidence in using the services and they would expect the same good experience across the board.
#4 It Cuts Costs
You will use the website to market products and services directly to customers, avoiding the need for “brick-and-mortar” shops, which have high running costs (staff wages, rental, utilities to name just a few). By eliminating these overheads, you’ll be able to lower the costs and give your company a competitive advantage. It can also be used internally in your company; do you have any news you’d like to share with your colleagues, or any essential information that management should have access to? An internal website will save you a lot of time because it keeps it in one place and allows you to use it at any time.
#5 Market Expansion
Since your website is open to everyone in the world, knocking down geographical barriers has never been simpler. Anyone, from any country, will be able to find your company and become a potential customer as a result.
#6 Consumer Insights
Analytic software help you figure out who your average client is, how they find you, and what they want, so you can tailor your company to increase sales on your website. The varied data available will also help you to understand how your social media platforms impact your company, as well as identify opportunities to improve physical aspects of your company including store opening dates, discounts, and product ranges.
Tools like Google AdWords and Facebook advertisements enable you to target consumers with much greater precision and efficiency than conventional offline advertising approaches. SEO and online ads are perfect opportunities to raise visibility, and if done right, they will boost traffic to the website. Render the website’s contact page or e-commerce features the first thing a prospective new buyer uses when looking for a particular product or service online, and use them to make buying a product or locating a retail store simpler than ever before.
#8 Competitors Online
If you don’t have a website, a competitor most definitely does, which means you’re losing out on potential clients and the opportunity to be at the top of their heads. It is important that no chances are lost and the competition gains an advantage.
#9 Service to Consumers
Customer support is simplified by the use of online websites. You can reduce customer service costs and save time and resources by presenting answers to frequently asked questions in a FAQ (Frequently Asked Questions) segment, as well as provide a lot of detail. This also ensures that consumers will get a response almost immediately, saving time and encouraging long-term constructive consumer ties. This could be beneficial to you; any good reviews can be converted into a testimonial; if the clients are pleased, why not brag about it?
#10 Possibility for Growth
Websites, in general, are a perfect way to have a venue where prospective buyers can be led. It demonstrates what the organisation stands for, what it has accomplished, and what it will do in the future.
Are you in the market for a new website? We’re More Than Happy to Assist! We’re web design experts, so if you want to create a website that sticks out, launch your project below.